How to build a successful SaaS business
Software-as-a-service (SaaS) is a billing and delivery modelfor software which is so superior to the traditional methodfor selling software licenses that it restructures businessesaround itself This has led SaaS businesses to have a distinctbody of practice. Unfortunately, many entrepreneursdiscover this body of practice the hard way, by makingmistakes that have been made before, rather than byspending their mistake budget on newer, better mistakes.This shouldn’t include you, so we’ll take you through awhirlwind tour of the state of play of SaaS businesses. Youshould gain a better understanding of the SaaS businessmodel, be able to anticipate whether to sell your product on a low-touch or high-touch model, and(if you’re already operating a SaaS business) be able to evaluate its health and start improving it.If you are a software entrepreneur, and you do not sell mobile applications (which have a separatebilling model, imposed by the platforms’ app stores), you should thoroughly understand thebusiness of SaaS. This will let you make better decisions for your product (and company), allow youto see business-threatening problems months or years in advance of them being obvious, and helpyou in communicating with investors
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