Companies face many challenges in the ever-evolving digital landscape.New innovations arise; and customer demands shift which makesdelivering an excellent customer experience a moving target. Manyorganizations struggle to keep up due to limitations with their digitalarchitecture and legacy systems.To overcome this agility gap, companiesneed to adopt a digital ecosystem thatallows them to use data effectively andquickly to create powerful customerexperiences. This whitepaper will provide ablueprint for adopting a customer-focusedAPI-led approach that has enabledbusinesses to thrive in their markets.At the core of this approach is the customerexperience. For example, in an excellentin-flight experience, the airline couldanticipate a frequent flier’s meal choice andentertainment preferences before they evenboard the plane. The data to support thiseffort already exists within the airline’s digitalecosystem. However, the real challengethe airline faces is aligning its food service,entertainment, and other partners arounda highly-personalized travel experience byprocessing data from disparate sources inheterogeneous environments.
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